TikTok as a platform for brand awareness & eCommerce channel

Inspiration

The livestream eCommerce industry in China generated over USD400 bil (MYR 2.24 tril) in 2022 (greater than MY 2022 GDP of RM1.79 tril) and research firm eMarketer predicts a 30% increase in sales from livestreaming itself.

https://www.thestar.com.my/tech/tech-news/2023/06/29/brands-focus-on-stories-in-refining-china-livestreaming-to-boost-profits?utm_source=pocket_saves#close

What it does

We'll use one of the brands that I'm working on, Lucky Maxx, as a test subject to tap into the eCommerce livestreaming industry using TikTok as a platform.

Data Set

Set up and strategize livestream sessions 1 month before hackathon

Expected Outcome

• RM5k revenue generated for the brand prior to hackathon (this may change as more research/data identified for what would be an appropriate target revenue for the brand)
• 5 livestream sessions/week

Built With

• excel
• tiktok