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  A tree house built by dad for the children. Oops… looks like someone got a little carried away!

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  When RYOBI meets giraffe glam

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  A dinosaur made from hedge trimmers, because why settle for ordinary when your garden can be legendary?

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  RYOBI tools, abstract magic, and heroes in action! What’s not to love?

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  BLACK WEEKS CAMPAIGN KV - The giraffe says: "I’m stretching my neck for these prices". Customers can’t get enough of our cheeky giraffe!

The Giraffe in the Garden: How the Impossible Builds a Brand - THIS IS HOW IT'S DONE with RYOBI in Poland market

Inspiration

Our research revealed a clear need to strengthen RYOBI’s brand recognition in Poland. We were inspired by abstraction, aiming for a bold, surprising effect that captivates and entertains, positioning RYOBI alongside the DIY creators its audience admires.

What it does

The video introduces the THIS IS HOW IT’S DONE tagline, showing that with RYOBI tools, ideas turn into reality. Abstract visuals and selfie-style shots make the brand approachable and engaging.

How we built it

We started with market analysis and a strategic concept centered on the slogan and abstract effects in the hero’s selfie. Using VEO3, we crafted a scenario, continuously exploring abstract ideas to ensure a distinctive, memorable video while highlighting key tools for best categories.

Challenges we ran into

Balancing abstraction with clarity to ensure engagement without confusion, and creating content that stands out in a crowded digital space while staying true to the brand’s approachable personality.

Accomplishments that we're proud of

We’re proud to have achieved a natural, bug-free, hallucination-free effect, complete with perfect lipsync and a voice-over that fits the hero seamlessly, bringing real polish and immersion to the video. We built a world where the influencer feels genuinely relatable, someone just like our audience, eager to create fun moments for their loved ones at home or in the garden. At the same time, the abstract visuals add a spark of creativity that would be hard to reach in traditional production: they grab attention, add humor, and make the message stick. Together, this playful blend of realism and abstraction not only sells, but also builds strong brand awareness.

What we learned

We discovered a great approach to communicating with our audience and are very pleased with the results. We are continuing this narrative in subsequent campaigns, giving voice to animals or leveraging abstract visuals, keeping the storytelling fresh and engaging.

What's next for THIS IS HOW IT’S DONE

We plan to maintain a friendly, easy-to-understand communication style, placing abstract visual elements at the center of our story and guiding our audience through characters who feel similar to them. As we progress, we continue the abstract giraffe theme in our Black Weeks campaign. The giraffe brings a smile, immediately attracts attention, and we know our audience liked the character. Future films will further build long-term brand recognition while strengthening RYOBI's unique and memorable creative identity.

Built With

• elevenlabs
• polish
• veo3