The idea is to tag all geo-location enabled tweets(available publicly) with semantic categories (say sports, politics etc.) using text mining. To enable serving of Ads, they also need to be tagged using same categories based on their content. In the end, for every geolocation-enabled ad request, tags of data points in vicinity (the neighbourhood being controlled online) will be used to generate a runtime profile for the request, and appropriate ads will be picked for serving.
The_Who
A Social Media driven Intelligent Ad-Targeting framework using Geo-profiling.
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