The MOMents

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  BMC

Inspiration1 in 7 women across the globe are diagnosed with post partum depression. In most developing countries however, ailments like depression are considered a taboo. This along with inaccessibility to maternity support and a taboo of buying maternity care products has led to the depleting health of pregnant women. The new age modern woman, though educated and independent, lacks the emotional and healthcare support while delivering her baby. To bridge the gap, we launch MOMents, an app to make the moment of giving birth the most beautiful experience of Moms life. The app includes a emotional and healthcare tracker for all stages of pregnancy and nursing, providing guidance and suggestions on the basis of the mentioned symptoms. To enable her to book maternity care services at the tap of a button, we collaborate with doctors, dieticians, fitness trainers, pharmacies, pathological labs, counsellors and other pre and post birth maternity care providers. You can book the doctors appointment for free and subscribe to our wellness and diet offerings. We also provide an e- prescription service to make the doctors visit seamless and enable you to track and access all your prescriptions at one place. Your emotional well being is our priority and we detect symptoms of emotional trouble providing you the right guidance from counsellors and psychologists at early stages. Incase you need support with conditions of post partum depression, our counsellors are a tap away and booking psychologist appointments are easier than ever both online and offline. Our revenue model includes a one time onboarding fee and annual platform fee from doctors, pathological labs, mental health support and pharmacies also providing them with customer relationship management software customized to their needs. We have a commission based model and CRM support for dieticians and trainers. Our initial costs include technology costs of creating a app and a basic CRM software along with sales and user acquisition costs. To market the product, we will adopt a BtoB marketing strategy for reaching out to service providers and use digital marketing channels to acquire our key customers. Our competitors include apps like Practo which offer appointment booking services to every patient and maternity care apps which provide guidance to pregnant women. Bringing the best of both worlds and a focus towards the mental wellbeing of women, we have the belief to succeed.

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