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Project Name: The Origin of Flower Knows Garden​

1. What Inspired Me​

Our inspiration stems from two core sources:​

1. The core proposition of the beauty brand Flower Knows — "break free from constraints and embrace diverse colors". Its brand story advocates breaking through a single aesthetic and encouraging individuals to bravely showcase their unique charm, which highly aligns with Gen Z's demand for personalized expression.​
2. The practical requirements of the "Cross-Media" course: We aim to make the proposition "Every color can freely bloom" more intuitively perceived through a short film.​

The brand's precise positioning (targeting Cosplay enthusiasts, beauty bloggers, etc.) also led us to determine a "fantasy and inspirational" story tone. We hope to convey the brand's core spirit of "courage + color" through the adventure of the young girl Xiao Lai guarding colorful flower seeds.​

2. What I Learned​

1. Cross-media content creation logic: Mastered the complete link of "story narrative → multi-platform content adaptation → user interaction", and understood how to strengthen the communication of brand concepts through short films, UGC activities, and offline installations.​

2. Integrated application of AI tools: Proficient in using:​

• Visual asset generation: Midjourney, LTX, Weavy (characters, scenes)​
• Audio production: Eleven Labs (dubbing, sound effects)​
• Script optimization: Kimi​
• Video editing: Jianying (CapCut), LTX, Midjourney​

Learned to collaborate with multiple tools to improve creation efficiency.​

3. Brand narrative and user resonance: Applied the "Hero's Journey" narrative theory to design Xiao Lai's emotional arc:​

Fear and restraint → Firm resistance → Confidence and blooming​

Mastered how to create emotional resonance between the brand story and the target audience's demand for "breaking aesthetic anxiety".​

4. Team collaboration and division of labor: Clarified responsibility boundaries (content creation, visual generation, technical implementation) in cross-role tasks, and resolved cross-linkage issues through effective communication to ensure overall project progress.​

3. How I Built the Project​

We completed the project in 5 key steps following the logic: Brand Analysis → Content Creation → AI Production → Cross-Platform Optimization → Project Completion​

3.1 Preliminary Preparation: Brand and Audience Analysis​

1. Conducted in-depth analysis of:​
2. Flower Knows' core brand concepts​
3. Target audiences (15–25-year-old Gen Z females, Cosplay enthusiasts, etc.)​
4. Communication objectives​

Clarified that the short film must convey the core value of "diverse colors + courage".​

1. Determined the narrative framework: Adopted a "three-act structure" with "Xiao Lai guarding colorful flower seeds" as the main line, reflecting the brand proposition of "breaking a single aesthetic".​

3.2 Content Creation: AI-Assisted Script and Storyboard​

Text creation:​

1. Used ChatGPT and Doubao to draft the initial story text.​
2. Optimized it into a 3-minute short film script via Kimi, clarifying:​
3. Core characters (Xiao Lai, the Gardener, the Elderly Woman)​
4. Key plots​
5. Emotional turning points​

Visual design:​

1. Based on the brand's "dreamy and colorful" style, used Midjourney, LTX, and Photoshop to draw storyboards.​
2. Defined visual specifications: Character images, scene tone transitions (gray wasteland → colorful flower sea).​

3.3 Video Production: AI Tool Collaborative Implementation​

Material generation:​

1. Generated character/scene video clips: Midjourney, Doubao​
2. Produced dubbing: Eleven Labs (e.g., gentle voice for the Elderly Woman, stern tone for the Gardener)​
3. Matched sound effects and background music​

Post-production integration:​

1. Audio-visual synchronization: LTX​
2. Lip-sync effects: Weavy​
3. Clip editing & rhythm adjustment: Jianying (CapCut)​
4. Video quality repair: Wink (ensured 1080P clarity)​
5. Output: Formats suitable for multiple platforms​

3.4 Team Collaboration: Clear Division of Labor​

Wang Meiyan:​

Brand preliminary research → Story script writing → Narration text creation → Character voice generation → Special effects sound/background music production → Shot design → Video image generation → Auxiliary video ## editing​

Tao Xingyi:​

Brand preliminary research → Story content creation → Narration text writing → Character voice generation → Special effects sound/background music production → Shot design → Video editing → Auxiliary video production​

4. The Challenges I Faced & Solutions​

4.1 Core Challenge 1: Unstable AI-Generated Character Style​

Problem:

The image of Xiao Lai generated by Midjourney had inconsistent styles across scenes (e.g., facial features, costume details), which damaged the short film's coherence.​

Solution:​

1. Established a unified visual specification document (clarified hairstyle, costume colors, scene tones).​
2. Embedded specification keywords into Midjourney prompts.​
3. Uniformly adjusted material styles with Photoshop to ensure visual consistency.​

4.2 Core Challenge 2: Incoherent Story Plot Transitions​

Problem:

Due to initial script time constraints, key plot transitions (e.g., the crowd shifting from "silence" to "united to protect flowers") were abrupt, failing to arouse emotional resonance.​

Solution:​

1. Returned to brand communication objectives to optimize narrative rhythm.​
2. Added transitional plots: "Xiao Lai persisting in planting flowers despite injury", "Young people secretly 1. helping water plants at night".​
3. Iterated the script repeatedly via Kimi to strengthen foreshadowing for emotional turning points.​

4.3 Core Challenge 3: Technical Implementation Issues (Lip-Sync & Video Quality)​

Problem:​

1. AI-generated dubbing was out of sync with characters' lip movements.​
2. Some video clips had blurred image quality, affecting viewing experience.​

Solution:​

1.Optimized lip-sync effects with Weavy and manually adjusted audio-video timelines. 2.Repaired blurred clips using Wink's "HD Quality Restoration" function.​ 3.Ensured the final output met 1080P clarity standards.​

Summary and Outlook​

Through the combination of AI tools and cross-media thinking, the project successfully transformed Flower Knows' brand philosophy into perceivable short film content.​

Future optimization directions:​

1. Enrich the short film plot to refine characters and visuals.​
2. Develop multi-language dubbing versions to adapt to cross-regional communication.

Built With

• chat-gpt
• doubao
• elevenlabs
• english
• jianying
• jimeng
• ltx-studio
• meitu-xiuxiu
• midjouney
• weavy-ai
• wink