Cupra Catalog Experience

What if a simple catalog could bridge the virtual and the real? Introducing a mixed reality app that allows potential clients to experience Cupra cars in an immersive and interactive way.

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We are the Velocity Visionaries team, and we have developed a project to help Cupra reduce costs and enhance the user experience in showrooms through extended reality (XR).

Our project offers users an self-service Cupra car discovery experience by integrating real and virtual elements using a familiar object: a catalog.

This experience, created in Unity, is designed to be enjoyed through a Meta Quest 3 in dedicated spaces within Cupra showrooms.

By simply opening and turning the pages of the catalog, users can navigate through the steps of this mixed reality (MR) experience:

• Watching a video about the brand and its values to engage them • Viewing and interacting with a full-size virtual model of the car • Immersing themselves in a realistic driving experience from the cockpit

The biggest challenge was enabling interaction with the virtual experience using the physical catalog.

After numerous tests, we successfully implemented hand motion recognition from Meta's SDK, ensuring the interaction is smooth and natural.

Files for XRCC team:

  1. Link to .apk file

  2. ShapeXR spaces: 427x9wc7 (Standing experience) d7xwaa75 - (Sitting experience)

Asset links:

  1. Music - https://pixabay.com/music/electro-racing-125862/
  2. Cupra trailer - https://www.youtube.com/watch?v=YpDSc-fUBr8
  3. "Cupra Formentor 2021" (https://skfb.ly/oTBXx) by Sloftm_Carz is licensed under Creative Commons Attribution (http://creativecommons.org/licenses/by/4.0/).

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