The Bright Side

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  Wireframes + Brand Identity Iteration

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  Prototype Design

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  Prototype User Flow

✨ Inspiration

• Offer an alternative to the negativity of social media and headlines
• Emulate physical media like magazines and newspapers
• How events and shared interests bring people together

🔍 What it does

• Shares a weekly dose of positive local news
• Allows users to share their own stories
• Fosters positivity and a stronger sense of community

🎨 How we built it

• Wireframes and prototypes were designed in Figma
  
• Graphics and mockups were designed in Ibispaintx and Photoshop

🧩 Challenges we ran into

• Initial scope was too broad, and we had difficulty narrowing our ideas down during brainstorming
• Originally wanted to design a magazine, but had to pivot after user research demonstrated little interest in physical media from our target demographic

🏆 Accomplishments that we're proud of

• Transforming our original idea of physical media to a digital alternative with a newsletter
• Our strong brand identity
• The thorough user research and testing we were able to complete

💡 What we learned

• How to conduct user research and apply the results from it
• How to design for a problem with an unconventional solution

Built With

• figma
• ibispaintx
• photoshop