Upfolio is a two-sided freelance platform built specifically for student designers and small businesses. Unlike traditional platforms, Upfolio introduces Vibe Match — an aesthetic-based matching algorithm that connects businesses with designers based on visual style compatibility, not just skill sets. The platform features two completely distinct experiences accessed through a single mode toggle. Employers complete a short onboarding quiz about their brand aesthetic, project type and budget — then receive a ranked list of designers matched by aesthetic compatibility. Designers complete their own onboarding, manage incoming project requests through a personalised dashboard, and build their portfolio with real client work. Key features: dual-mode experience with persistent Employer/Designer toggle, aesthetic onboarding quiz for both user types, Vibe Match scoring system, designer profile with case studies and testimonials, project detail pages with accept/decline functionality, and a consistent editorial design system using the full Upfolio brand palette.

Built With

  • figma
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