Team SquirtleSquad: DC3 Design

Here in our design, we want to answer the question of: How might we create a personalized and inclusive in-flight entertainment system while ensuring an accessible and seamless travel experience?

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👥 User Research We used 5 different research methods to help understand our users, which included what pain points they have and what they were expecting from an in-flight entertainment screen.

  1. Secondary Research
  2. Surveys

These two methods were used to analyze and come to an understanding of users’ pain points. We could hear about user’s current thoughts and what they have experienced with in-flight entertainment as well as discover strategies to enhance user experience.

  1. Affinity Mapping
  2. Persona
  3. Information Architecture

These three methods were to help organize and categorize our research. We were able to identify and address the most pressing pain points and through this, we created a persona to help with storytelling and emphasizing with the user. To visualize all the opportunities that users can experience during use of the in-flight entertainment, we created a diagram of the various content one may interact with.

🖌️ Design Considerations Based on our research, centralizing services for passengers and addressing their pain points is crucial for a seamless journey. For the in-flight experience, we focused on creating a user-centric structure that has limited navigation elements for an accessible and anxiety-relieving interface. With this experience, we have created a process that is both user-friendly and accessible to ease passenger anxiety.

Built With

  • figma
  • miro
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