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Inspiration
- Millennials have own way of using media but current news media does not meet their needs.
- The current internet news platform is out-dated in design, format, and the way of interacting with users.
What RINKI does
- The RINKI platform provides customizable content curation service.
- The service will offer users the professional content with their own curations.
- It allows users to build different kinds of communities based on e.g. interest, locality, friends
- What kind of content? News content, video, podcast, photo, documentary, current and local topics, events, and more.
How we built RINKI
- Interview with millennials, observation, feedback, data from Kaleva media, and case studies of current media platforms.
- We design the mobile-based application according to the customer research
Challenges we ran into
- Information is fragmented everywhere
- Understanding the target audience: mainly millennials
- How to meet the needs of customers
- Different needs: the desire of being part of something, desire to build and keep one’s identity, and locality, etc
Accomplishments that we're proud of
- We transformed the problem into a solution
- We combined the needs of customers, ideas into a functional service
- We are proud of our idea and our team!
What we learned
- How to start group work from scratch in a short time to find a solution
- The way to exchange our knowledge together with mentors, professionals, as well as customers
- What locality means, how millennials behave, what the current problems of media have.
- We learned how to create ideas out of values.
- We realized language barriers but also the way to deal with it.
- How the service design process works: back to the basic, two steps forward and one step backward, etc.
- We learned about ourselves: strength, weakness, and interests.
What's next for Team Mänty
- Taking what we learned from DASH Lapland into our lives
- Reflecting back to the whole process and solution