Why reinvent the wheel if instead, you can make the wheel spin faster, provide greater access to the technology, make everyone using it have fun, and enable the wheel to contribute to our society's future?

Yesterday, we heard about Inaturalist, a company that collects vast species data through the power of the individual. Today, we see untapped potential in spreading this concept to new people, in new markets, in new ways. Tomorrow, we envision an application that enables everyone from Boy Scouts, nature enthusiasts, college student organizations, scuba divers, hikers, and to tourists across the globe to participate in the newest idea that will revolutionize wildlife conservation and the outdoor experience.

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