Tchibo in 2031 - Think Big

Inspiration

2031: The perfect coffee experience

Tchibo will reinvented the coffee market by combining different technologies with each other. Nobody needs to go to the market anymore to buy a bag of coffee, because the coffee machine knows when to buy a new bag of coffee. The machine contains an optimized machine learning model that knows the best time to order coffee for the user. Moreover, it knows if the user needs something new or just his basic coffee. If the user is very stressed or ready for something new, the machine will react in the right way.

By then, every person owns smart device systems. If the user activates the function of brewing a wake-up coffee, the automate will automatically brew a coffee after the user gets out of bed. The machine communicates with the smartwatch and knows if the user is standing up. It measures the user’s heart rate and other information provided by the smartwatch.

Regarding the heart rate, the coffee machine will be his entire coffee accompaniment and gives the user advices for the right time to drink, because coffee has an impact on the heart rate and sleep rhythm. In this way, the consumer will optimize his day and gets the most efficiency out of drinking coffee. For example, coffee containing different levels of caffeine.

The coffee machine is combined with an app. In this app, the user can choose his coffee and sets up the machine. Many variations of coffee are available, and the user can purchase new modules for his coffee machine to add certain ingredients. For example, with the bullet proof module, the user can brew a coffee with coconut oil to get the right energy in the morning.

Tchibo will have started a Share Your Coffee-campaign, which allows the consumer to share his coffee settings and every machine is able to reproduce them. That means, the consumer can enjoy the coffee of his idol. Because of that, many people will drink an Elon Musk Coffee to getting started with the right mental energy.

The biggest innovation will be Tchibo’s Smart Cup, which gathers different data. Like how much time the user needs to drink his coffee, the decrease in temperature, and more. The cup communicates with the coffee machine’s machine learning model and knows the user’s preferences, like the heat the user likes to drink his coffee and when the user will be drinking it.

Right now, Tchibo will be testing their brain connection technology with their machine. When the consumer put the Tchibo app on his brain chip, then the module measure the amount of adenosine or caffeine.

All in all, Tchibo did the right thing to investigate the future and invest money on research. The consumption of coffee changed for the better and the consumer gets his perfect coffee, just how he likes it.

The process of the idea

For building this kind of vision i started to learn more about different technologies and take look in which they can be combined. First i started to learn more about the world of Tchibo and get know more about the shop environment. Every step i ask me the question: how will the technology looks like in 2031 and what is possible today? In this way i build more and more connection and create this vision.

It was a very nice experience and it shows me more how intersting technology will be in the future. I recognized that the possibilites of services will be raising.