Tatrateen Earney

Tatrateen earney

** Inspiration** We have chosen app for children challenge becasue we see the high impact of the financial literacy issue and it is fact that in Slovakia there is a lack of general financial education. We wanted to try to share our ideas and to deliver them in the form of humble mockup of a mobile application in Figma. We believe that there is no need to code full and ready mobile app and it is more important to share the insight offer unique functionalities and suggest the solution.

** The process ** We analyzed the task for a while and had a deep dive discussions and many thoughts on how to proceed. We prepared a backlog of topics to be analyzed and tasks to be done. We did small market research, analyzed the views of the stakeholders After few hours of analyzing and deep diving we were able to put our thoughts on the paper and later into the mockup.

Challenges We faced the diversity of opinions about what is the best for the children in the age 10 -15 and decided that: parents know the best! This will take diversity, individuality and different family condition into accounts. Let parents be in charge and lets us give them the tool which will be useful for them and usef friendly and exciting for the children. So we decided to propose a solution of an app which will meet this purpose and will create "financial interface" between parents and children. We have created the solution where parents are able to monitor, adjust and also improve the financial life and financial literacy of their own children. Parents are able to Children are able to pay, save with yearly yield, borrow or mortgage from parents, earn reward points. This would make both sides of the equation more literate.

Unique solution In what way is our solution different ? We think that age between 10 - 15 is already enough to start to teach the children about debts, interest rates and the real value of the money.

Business case

What is in for children ?

Real life fun financial challenges
Financial empowerement, smart money habits, automated savings
Basic financial education - credit, interest rates, mortgage, task vs time salaries and much more

What is in for parents ?

Financial education not only for children
Family money management and resource tool

What is in for banks ?

Not another ordinary „banking“ app equals enormous market advantage
Full-time bank preference psychological imprintment
New clients via the new target group and their families & recommendations
Educated future clients with pre-bonity classification & another evaluation of existing ones
Parents – children value chain (Lifetime value not only of customers but of whole families)
New partners and new markets possibilities