Online ads are using as much data as possible to create as much of a customized experience as possible. The real world physical ads have been lacking such a change. We decided to do something about that. Using face detection we were able to determine some characteristics about the user such as gender and if the people are in a group or not. Based on that, you can display an ad that is tailored to each environment's situation. This increases the efficiency of ads for particular target groups. The client will be able to see which digital signs are effective and which aren't that way they can focus their resources on the areas that work best.

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