An app that by using phones to check-in to an event, allows a user to pass their Facebook ID along with other metadata to an admin. The admin can then run analytics on event-goers information in various ways (i.e. generate user-specific playlists, get demographics information, get email addresses to begin a customized marketing campaign). Users will have incentives from events to check in using app so admins can gain more information from their customers, and hopefully one day it can be supplemented with all forms of electronic tickets that people use to check in to events.

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