Team 13

Julie Ngo, Ravi Seth, Jamie Pinheiro, Sam Chai


  • Small brick-and-mortar businesses forced to transition to e-commerce with little marketing capital available.
  • Amazon seller accounts are not accessible to small businesses because of high operational subscription cost.
  • Consumers want to support eco-friendly businesses, but don’t know how.

Our Solution

  • A Chrome extension that shows sustainable alternatives when shopping for products online at large e-commerce websites.


  • We enable small businesses to access Amazon’s 197,000,000 users.
  • We lower the cost for small businesses who often have tight margins, and provide free advertising.
  • We enable consumers to make informed spending decisions.


  • Develop the MVP of the product.
  • Develop partnerships with small businesses
  • Launch the product.
  • Increase market penetration.


  • COVID-19 forced small businesses to close their brick and mortar stores.
  • The sustainable product market is growing at approx. 15% year over year.

Target Market

  • Small business owners that produce sustainable products, and want to increase sales to their e-commerce website.
  • Green consumers who want to support and choose sustainable products.

Market Size

  • 23.8 Trillion Total Available Market (TAM)
  • 150 Billion Serviceable Available Market (SAM)
  • 1.5 Billion Serviceable Obtainable Market (SOM)


  • No direct competitors.
  • Indirect competitors made up of sustainable focused marketplaces (Thrive, Made Trade, DoneGood, etc.)

Competitive Advantages

  • Our intervention style marketing gives us the ability to perform at a lower cost than traditional outbound marketing.
  • Consumers can access sustainable products without changing their normal habits (i.e. shopping on Amazon).
  • Small businesses gain exposure to consumers that wouldn’t regularly be in their segment.

Business Model

  • We focus on a pay-per-sale affiliate style business model.
  • Businesses can register with us for free. For the first 3 months, businesses take home 100% of the revenue.
  • After 3 months, we’ll take 5-10% of each sale they make.

Financial Analysis

  • Short term: Revenue of $34 million and Net Profit of $28.8 million.
  • Long term: Revenue of $6.8 billion and Net Profit of $6 billion.

Target Goals

  • 19,700,000 Individuals using sustainable alternatives.
  • 31,600 Closed businesses that have a new source of income online.
  • 50,000 Kilotons of CO2 emissions saved. That’s equivalent to taking 10 million cars off the road.
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