People are incredibly generous, but inconvenience is a huge barrier to donating used items. Sunshine makes it easy for people to donate their old items when replacing them with their new purchases. The donations are saved for itemized tax deductions later on. Retailers are able to use brick and mortar stores to their advantage by using them as donation locations. These donations can then be given to charity organizations. This gives retailers excellent public relations benefits, increased customer engagement, and of course, the opportunity to help out their local communities.