We set out to hack the concept of an "app".
Speed and simplicity. SnapChat revolutionized the photo messaging world by opening straight to the camera. "Yo" showed us that the medium is the message. We're taking it one step further.
The first time you open Submarines, you are prompted to enter the phone number of your closest friend or loved one. From then on, every time you open the app, it immediately takes a selfie, sends it to that person, and closes. That's it. If somebody has sent you a Sub, you will see it as your selfie is being taken.
The home screen icon is the shutter, the send button, and the feed, all in one.
Brought to you by Miles Shang, Ivan Karpenko, Josh Yudaken, and Thomas Dimson