Inspiration
The idea for Stupido started almost two years ago. I don’t even remember how I came up with the name, but as soon as it popped into my head, I fell in love with it.
The spark came from watching my wife at work. She was juggling so much across different fields, and I suggested she try a productivity tool to help manage it all. Her answer: “I don’t have time to keep a to-do list!”
That hit me, because I realized I’d never been able to keep a to-do list myself either. They always felt like another chore. So I asked: what if my wife could just talk to her to-do list? What if the app could update itself as she spoke?
That’s when Stupido was born.
What it does
Stupido is a “voice-first” to-do list. You press a big red button and yap. To-dos instantly appear, categorized automatically. You can swipe to mark progress, drag to reorder, and update your list with voice as well.
The whole point is: no fiddly menus, no endless upkeep. Just speak, and your list is ready.
How I built it
I’m a designer, not a developer. At first I hired someone to build a SwiftUI MVP, but it left me wanting full control over the design and every single interaction.
So I decided to build it myself. I jumped into Cursor and started from scratch. I used Play (which let me design UI and export SwiftUI code), and slowly but surely taught myself to ship an iOS app from scratch.
The process was slow and messy. I had to break everything down into tiny steps so the AI wouldn’t generate broken code. However, it was deeply rewarding. Every feature felt like climbing a mountain and planting a flag.
Challenges I ran into
Getting from 0 to 90% was doable. Getting from 90% to actually launching on the App Store was brutal. The App Store has a million hidden rules. Subscriptions, entitlements, all the little details you don’t know until you hit them.
That part nearly broke me, but Shipaton gave me the deadline and energy to push through.
Accomplishments that I'm proud of
• Shipped Stupido v1 to the App Store as a completely non-technical founder. • Got real users who loved it for the exact reason it was built: it’s simple and effortless. • Crossed 1,000 downloads in the first few weeks of launch. • Earned a few hundred dollars in revenue (~$300 from paid users) right out of the gate. • Received a flood of positive feedback. Many users said, “this is exactly what I needed.” • Quickly followed up with Stupido v0.2.0 before the end of Shipaton, adding scheduling and reminders, plus native integration with iOS Reminders.
What I learned
I learned so much building Stupido. How to ship an app from scratch with AI as my co-pilot, how to listen to users, and when to adopt and ignore feedback!
Some people wanted complex workflows, that’s not Stupido. But others asked for features that made sense, like scheduling and reminders, and that feedback shaped the next release.
Most importantly, I learned that the best products don’t come from overthinking. They come from solving real, everyday frictions.
What's next for Stupido
I have a grand vision for Stupido, but it doesn’t mean I don’t want it to stay super simple and frictionless to use. That’s the core philosophy behind Stupido.
I want Stupido to become your productivity friend. I want you to be able to text or speak with Stupido whenever you want. And I want Stupido to be able to detect tasks from specific emails you receive or texts and just blend seamlessly into your workflow.
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