Stray Boxing (CTA)
Inspiration
This piece was built as a 100% functional, direct-response ad for my business, Stray Boxing Clinic. It was designed to live on TikTok, grab attention, and get a clear Call-to-Action (CTA) in front of the viewer as fast as possible.
What it does
This is a 23-second, high-energy vertical ad. Its job is to get clients. It combines real footage of my gym with a clear offer (1-on-1 training) and a call-to-action.
How we built it
I combined fast-cut, live-action footage of real clients training in my gym with bold, clear text graphics. The VO is my own. It's not a "concept" ad; it's a direct ad, which is its own art form.
Challenges we ran into
The challenge is to be authentic. On TikTok, users can spot a "fake" ad immediately. I had to make sure it felt like me.
Accomplishments that we're proud of
It's a real, functional, and effective ad for my business. It's authentic to my brand.
What we learned
By using real footage of myself and my clients, the ad feels native to the platform and builds trust, which is the key to a good ad.
What's next for Stray Boxing
This is a complete ad that I will run on my social channels.
Built With
- freepik
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