Stray Boxing Clinic – Sweat. Learn. Live. Move

Inspiration

This was another ad concept for my business, this time leaning into humor and surrealism. What if Stray Boxing was a "clinic" that literally cured people's "problems"?

What it does

This 45-second surrealist commercial advertises Stray Boxing Clinic. It frames the gym as a "clinic" where the "doctor" (me) provides "tools to fix problems" like "bad cardio" or "no power."

How we built it

I used AI to generate a "waiting room" full of patients with comedic, on-the-nose problems (a man with "ice block" hands, another with "bad cardio"). I then appear as the "doctor" to call them in. The tagline, "Tools to Fix Problems," lands the joke.

Challenges we ran into

The challenge was getting the AI to create the specific, funny scenarios I had in my head. It took a lot of prompt engineering to get "a man with hands made of ice blocks."

Accomplishments that we're proud of

The ad is funny and memorable, which is the goal. It communicates the brand's core message (we solve your problems) in a way that stands out.

What we learned

Humor is a great way to make a brand feel approachable. This ad is a perfect companion to the more "serious" Stray Boxing: 4 Life ad, showing our brand has range.

What's next for Stray Boxing

This is a successful ad that I can run in a full campaign.# Inspiration

Built With

• elevenlabs
• veo3