Inspiration
Online businesses often struggle to understand why customer impressions and traffic do not automatically convert into purchases, or whether an A/B test winner is statistically real or just random noise.
What it does
Storefront A/B Lab is a live, automated e-commerce analytics and A/B testing simulator. It features real-time traffic generation, interactive variant conversion tuning, funnel drop-off analysis, and a built-in z-test calculator to determine statistical significance.
How we built it
Built using a lightweight, zero-dependency HTML5, CSS3, and JavaScript architecture, featuring seeded random models for repeatable simulations and deployed live on Vercel.
Challenges we ran into
Moving away from static batch processing to a dynamic, real-time automated traffic loop with live interactive sliders without relying on heavy external frameworks.
Accomplishments that we're proud of
Successfully deploying a fully interactive, self-contained ecommerce testing suite that combines automated simulation with statistical rigor (p-value calculations).
What we learned
How to model multi-step e-commerce conversion funnels and present real-time statistical significance clearly for rapid business decision-making.
What's next for Storefront A/B Lab
Connecting the simulator frontend to live e-commerce API webhooks and multi-agent backend workflows for real production telemetry tracking.
Built With
- css3
- html5
- javascript
- vercel
