Building a digital product or service is challenging, but it's only the first step in building a business. Beside this an entrepreneur has to build the business operations, educate customers, marketing and sales funnel while continuing to listen to customer's voice and improve the product or service.
Current solutions in the market are focussed on specific problems and come at a cost that it prohibitive for small business. That makes SMEs delay the moment they digitalise and fully operationalise these aspects, but by doing so, they actually decrease the chances to grow sufficiently to get to a stage where they can afford them.
Stiudeo will provide product teams with the tools they need to create better digital experiences by incorporating alongside the digital product or service in itself the other parts that makes a great business. The product objectives is to help entrepreneurs and SMEs in the following 3 areas:
- Analyse customer feedback, suggestions, support tickets and other requests in order to better serve them and improve their offering.
- Educate customers through user guides, api documentation, glossaries, FAQs, knowledge base & support, product roadmap & release notes, service status pages, white papers, case studies etc. The platform's scope is to make it extremely easily, consistent and affordable to create and publish this information in order to increase conversion, reduce pressure on support, increase the partner network and make it easier for customers to integrate with a digital solution.
- Listen to customers feedback, suggestions and other requests. All customers' requests can be collected through several means like in platform forms, embeddable widgets, API in order to get a 360 degrees view of customers' needs.
The solution is build on react, golang and mongodb. As external services we use:
- Sendgrid for emails
- Hetzner as a hosting provider
- Gitlab as a code repositories
- Gravatar (to enhance users' profile) Later on we plan to provide integration with third party services: Twilio, Jira, Pingdom, Slack, etc.
We use docker to produce containers and we set up a Rancher instance that, through Gitlab, allowed us to set up a CI/CD workflow (for now only for the testing environment).
As a team with quite some history in cyber security & data privacy, it goes without saying that these aspects have a high importance for us. So, from the initial phases of development (and while architecting the solution) we prioritised multi-factor authentication, data encryption at the application level (beside mongodb features on encrypting data at the database level), ensuring users' fine grained control on preferences and respecting data subjects' rights.
Over the weekend
During the EUvsVirus hackaton (and in preparation for it) we focused on the following areas of activities:
- Market research and value prop definition
- Coding. So far we've managed to complete the user on-boarding flow (authentication, first project definition)
- Video & project submission
Solution's impact to the crisis
In the current context, relaunching our economies is one of the main priorities and SMEs are through the most affected entities, but also the hope for a new or improved set of services and the foundation for new employment opportunities. Our goal is to help them in their endeavor.
Value of the solution post crisis
While the solution might be more valuable during the crisis, the problem it addresses is generic enough to ensure development in the long term.
The necessities in order to continue the project
While building the platform, product documentation, setting up operational processes are pieces we believe we are prepared to do with our own resources and capabilities, we know we'll need help (funding, expert advice) with business development, marketing & sales.