Customers sometimes want products that are out of their price range. Steep lets them scan a product barcode and set the price they can afford. Retails like AllSaints sometimes have left over stock that does not sell and therefore lower the price. When the price is lowered to be within the customers price range. The customer will receive notifications. Retailer receives valuable information on customer price expectations for specific locations.
Screenshot: http://imgur.com/0ZSYICO
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