Start

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User persona
User journey

Context

The startup ecosystem is a vast space. A vast space, many face difficulty with navigating to the point of discouraging exploration. In 2019, the failure rate of startups was around 90% due to poor financial management, inaccurate target marketing or lack of research.

Navigating this startup space and learning how to flourish in it is no easy task.

Problem

Anyone can found a startup. Growing it? Is hard.

The main challenge lies in securing a practical backend so that your startup not only lives, but grows even brighter.

However, there are many challenges to this development. Startups can ideate, they can innovate, they can gather a team and get a solid concept together. But like gravity, a sense of inertia weighs them down. What happens next? How do they bring this swirling mass of ideas and manpower into a truly stellar business?

The solution to these barriers of development and to securing a practical backend of business is found in funding.

For young entrepreneurs just entering the business space, acquiring the capital to maintain and grow their business is, to say the least, extremely difficult.

A startup would have to seek out a venture capital firm to help provide them this fuel. But unless they have the advantage of a strong constellation of networks, the probability of even getting a chance to pitch an idea is miniscule.

And even if you do secure an opportunity, the prospect of the VC firm being compatible with your startup’s needs are uncertain. Beyond the dire issue of a lack of funding, another reason investments fail to propel the development of a startup is because the company and the venture capital firm aren’t compatible with each other.

These problems of inaccessibility and incompatibility hinder the development of your company and the fruition of brilliant ideas.

What it does

Start is a mobile application that supports new entrepreneurs by securing their practical backend, allowing their innovation to launch.

It places their startups on a platform where they can access sources of funding, like venture capital firms, and ensure these sources are compatible to their company’s needs.

Value proposition

Start makes VC firms accessible to entrepreneurs who are lacking established networks.

It helps startups find VC firms most compatible with their industry, stage of development, and other needs.

It also gives support to VC firms in finding the most promising business idea they’d want to invest in.

What's next for Start

In the future, Start can begin to integrate more features for scalability. These can involve other avenues of startup growth beyond financing, such as recruitment and marketing.

With Start, your startup can launch innovation, free from the burden of feasibility.

Reach for the stars, with Start.