In the retail stores, parents want to finish their shopping quickly without the distraction of their kids, while keeping kids entertained.
A guided tour app that is empowered by augmented reality, in which the avatar character appears on top of desired items on shopping list.
How does it work for you ?
- Parents build a shopping list. The app design the most efficient route.
- Kids choose their avatar.
- The experience starts. Avatar direct kids to the desired item, one at a time, by appearing from current to position to the destination.
How we built it
We built it on Unity, using Google Tangle API.
Business model( pay for value and accessibility)
3-D glasses model in move theater
1. Walk-in and pick up AR glasses 2. Experience guided tour 3. Return glasses when your done.
Rental fee model -
$2.99-$4.99 depending on seasonality/functionality.
Offer bundles. Meal Plan + AR plan Rewards program for using AR in stores
Platforms requiring guided experiences:
Colleges during orientation
Famous places indoors ( Museum )
Promotions and advertiving
How does it benefit you as a company ?
Unique brand value – a company having AR
Continuous revenue stream with rental model
Customer relation improves
Appeal to the “cool kids”
Revenue from AR –
100,000,000 customers per week across 11,600 stores.
$2.99 rental fees with a 2% adoption rate
Rental revenue in 1st year $5.98 million
Maintenance costs per year- $6million ( cleaning costs @ 10c per unit)
Total costs = $1.5 million for 1st year.
Est. $4.4 million for Y1
Est. $3.6 million for Y2 ( 80% retention rate for AR use)