GREAT EXPERIENCES LEAD TO UNDERSTANDING
Every piece of clinical information has been carefully laid out to tell a story, from typography to colors and icons every detail plays an important role in creating an intuitive and educating experience for every user.
A challenge like this required designing and redesigning multiple components of clinical information without sacrificing all required documentation –adding, removing and reorganizing was all part of the process of creating a design that is radically different yet feels familiar to any user.
As the re-designed pages are being reviewed the user will feel as if he/she was reading a book or magazine. Information has been strategically divided into chapters, providing content organization that feels natural to the user.
In addition, we have created a brand for the challenge called Spread the Cure. The premise behind this initiative is to raise awareness around clinical trials and the positive impact they can have not only on individuals but on a global scale for millions of people.
Visit the website at www.spreadthecure.com