Inspiration

There are over 130 million parents in the EU currently coping with corona crisis. Supporting parents is the fastest way to support children as well: Happy parent = Happy kid. Online support is the most efficient way to reach the masses.

What it does

We provide Spoonful of daily support for corona lockdown time through online channels and later on for all parenting with an App. Spoonful of Awesome Parenting offers to parents of children of all ages four things:

  1. Knowledge, support and coaching
  2. Useful tips
  3. Stronger positive sense of personal parenting
  4. More diverse approach to family life

How we built it

Our parenting application, Spoonful of Awesome Parenting, is an innovative way to combine scientific knowledge, the experiences of other parents, and a tiny question that will immediately help a parent to apply the daily piece of information to their own life. We have sifted through a huge amount of parenting research and guidance, popularized this information, and categorized it as appropriate spoonfuls for the day. We have the illustrations of the app and the experiences of peers who provide pieces of wisdom and humorous moments that support parenting and learning.

  • We help parents with concrete ways to find their unique parenting style
  • Spoonful of Awesome Parenting does not tell what's wrong or right, but gives tools to decide for yourself
  • Focus in on parent: Happy parent = happy kid
  • We believe that parenting is universal with certain cultural vibes. Spoonful of Awesome Parenting is definitely culturally sensitive
  • Method is based on psychology, developmental psychology, neuropsychology, work psychology, neurosciences, educational sciences, special pedagogics, social sciences etc.
  • Spoonful of Awesome Parenting is all about micromoments. We have interviewed a notable amount of parents who have shared their own micromoments. We zoom in to parents thinking and show a variety of ways to try out in your own life

Challenges we ran into

We want to address 3 problems parents face during lockdowns:

  1. Mental health and wellbeing
  2. Lack of support
  3. Information overload

Accomplishments that we are proud of

  • It´s scientific-based, but yet feather-light since it is chopped into tiny portions
  • It appeals to a parents´ emotions and narratives are easy to remember
  • Human brain loves continuity and consistency and that is why Spoonful of Awesome Parenting is served every day
  • Daily routine becomes a habit if it is considered meaningful

What we learned

Parenting is something that matters to us all.

What's next for Spoonful of Awesome Parenting

We are providing our materials online daily. We are preparing the Spoonful of Awesome Parenting App.

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