spFaces is a Salesforce Hybrid application that brings the power of facial recognition to customers' processes and KPIs.

spFaces uses geolocation and timestamps to associate images of an audience with the event during which they are taken. The images are analyzed through an image processing API that generates statistics such as the number of individual faces, gender demographics, and audience mood based on characteristics such as eyes and lips. Once all the information is processed it is submitted to, and stored within Salesforce. The mobile app also creates visual representations of collected data from the events on a map, displaying details and graphs metrics with a single tap.

spFaces would be an invaluable tool for salespeople, marketers, event planners, and anyone else whose efforts revolve around large groups of people. Having data in Salesforce derived from spFaces’s capabilities leaves the door open for analytics that can be used for training, user groups, lectures, expos or many other types of events. With spFaces one can analyze the effectiveness of an event based on the contentment of audience members, and use that to improve subsequent events or sales opportunities.

:For example: by combining the gender and mood detection, and geolocation we can determine, for example that every event prepared by Julio, our Marketing Manager, is a success in the West Coast and they are usually most well-received by women." Thanks to spFaces now Julio knows he needs to bring chocolate and his mobile to the next event.

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