Main Goal- How can we re-engineer our experience specifically to address and overcome deterrents, turning non-users into customers?
Problems Shoppers Face
- Money Deterrent: Cost surprise, when the final price is higher than expected
- Discounts: Offer price match guarantee
- Design: Simple user interface, the Coupon field is unintrusive
- Product Rating: Display metrics next to the item
- Forced Account Creation: Guest checkout, only prompt for account creation after the purchase/during purchase
Shopper Pain Points
- What are the problems shoppers face?
- What are the most significant and common frustrations shoppers experience?
- Where do shoppers lack necessary information? Or are they overwhelmed with irrelevant data?
- What is the biggest time sink in the current shopping process, and how can we minimize the effort to complete a purchase?
