Week 3 deliverables
Tech Stack
Ethereum blockchain - Truffle framework to easily interact with the Ethereum blockchain to hoist the smart contract
Smart contract - Written with Solidity language
Payment gateway • Sponsors: MetaMask Chrome browser extension to easily accept Ether sponsor payments • Students: Ether wallet of choice
Demo - TestPRC
Dev Roadmap POC 2017 • On-chain • Truffle • MetaMask • Single page application
MVP 2018 • Private sponsors • Oracle verifies coursework • Marketing • Full-featured web app • NGO Utilized for onboarding
1.0 2019 • uPort identity verification • Business Partnerships • Courses added • Recruiting tools • Talent database
2.0 2020 • Corporate sponsorships (primary revenue source) • Tailored courses
Market customer acquisition
DISCOVER A/B Testing for user segments • Advertising Campaigns • Visual design • Messaging • User flow • Surveys & questionnaires
ATTRACT Multi-channel • Website sign-up • SEO • Linkedin Outreach • Kickstarter campaign • NGO - On the ground partnerships
CONTENT STRATEGY Organic • Blogging & Vlogging • Social media • Newsletters • Webinars • Podcasts
Paid • Social media campaigns • Ad banners
Print • Posters in schools
CONVERT Measuring Results
- Social media followers
- NGO promotional codes
- Ad banner click rate
- Newsletter open rate
- SEO analytics report
PROTOTYPES: Landing page: https://gosofi-szvhecqdte.now.sh/ Smart contract: https://github.com/hsavit1/gosofi_webpage User flow: https://balsamiq-wireframes.appspot.com/?state={%22action%22:%22open%22,%22ids%22:[%220B74Mcm8h7xOiQVl2N1dGRklMb2c%22],%22userId%22:%22116218818782207724281%22}#
Branding • Ad campaign • tagline • language • logo
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