Week 2 Deliverables v2
Who are your clients/users?
Poor youth in urban areas who have access to the internet either through mobile provider or community centers.
Traits: • Self-motivated • Desire to learn • No money for higher ed • Too many hours working with no time to learn a skill • Could benefit from scholarship • Banked or unbanked
Donors Seek transparent ways to contribute to education programs and track student progress
Traits: • Philanthropic • Tired of waste, fraud and abuse in NGOs • Has a social responsibility • Wants everyone to have equal access to education
Value Proposition:
Impact micro-scholarships and blockchain secure certifications
More than 3.8 billion people world-wide are connected to the internet. With all the resources to learn online, poor, unskilled youth still aren’t incentivized to leverage online courses to acquire real-world job skills. Why are Nigerians famous for email scams, Romanian’s for cam girls, and inner city slums for petty theft violence? They have good English and good internet, yet not enough access to higher education. Sadly, some of the world’s most brilliant minds are left behind.
Real-time micro-scholarships GoSOFI! disrupts this model and captures those brilliant minds with real-time rewards for effort and skill acquisition, versus the current system of evaluating past grades.
Micro-scholarships can help pay for living costs so students can use more time studying instead of working. Rewards are earned for each lesson completed and certifications are received upon course completion. Once certified, the student is added to the talent database.
Digital ID and Crypto-currency on-boarding Digital IDs are captured and Ethereum is deposited in the students digital wallet as payment. Distribution includes:
Online and brick and morter participating merchants
Trading crypto coins for goods and services
Debit card access
Ethereum Savings account incentive Thus, empowering financial inclusion and money management while introducing digital currency to the banked
Big data with AI learning Learnings allow businesses and governments to measure improvement in specific skills (e.g. language learning) and knowledge (e.g. Dengue prevention) in at-risk communities through these “micro-scholarships” payments.
Corporate Responsibility Initiatives Investing in developing countries helps bridge cultural gaps. This allows companies to invest in local talent and specific skills to create a sustainable job force and opportunity for those who otherwise wouldn’t have it.
Go-to-market strategy Test Market • Villa 31, Buenos Aires larget city slum, Argentina • H.S. Seniors with no opportunity for higher education • Targeting companies that need specific skills • Train students for the exact skills needed • Incentivisation to companies is that they save money training for the specific skill then costly recruiters • Targeting the Brilliant Minds • Partner with Voluntarios Sin Fronteras and Fundación Uniendo Caminos, which run English and tech education in area slums to identify potential students
Marketing Initiatives • Social Media Campaigns • Reaching out to Social Initiative corporate • Integrated Ad campaigns with partnering companies
Digital Identity Management • uPort, Civic
Digital Currency integration • Wallets: Jaxx, Exodus, Mycellium
Educational Online Courses for Certifications • Kahn Academy • Free Code Camp
Ethereum promotions with Goods and Services • Local and regional merchants ( mobile provider) • Online merchants (Amazon)
Employers • Companies wanting remote workers (B.P.O.) • Companies wanting to hire and train local staff
Corporate Companies • Global Corporations for training and hiring • Global Initiative Responsibilities fulfillment
Blockchain backed Certification • Proof of lessons finished is added to the blockchain • Verified Certification of the course completions
Phase 2
• Community Based Organizations (CMO) for rural village connections • Moodle (e.g. customized courses)
Type of Risks Strategic • Students aren’t finishing courses that time beneficial for donors • Current education platforms can lobby to more prevent movement of digital currency and technology • A previous test case in South America gave away laptops and achieved digital integration but didn’t increase performance • Cultural differences will need regional adapting • Could be difficult to show that they got the students got jobs directly as the result of GoSOFI! • if your graduates don’t happen to have a higher success rating in job-hunting
Compliance • Local governments setting regulations hindering progress • Complying with international and local tax laws
Financial • Donations are based on progress. If progress is low, micro-scholarships won’t be available • Scholarships money not being used to benefit the student
Operational • Servers go down
What will be the impact on Vulnerable Populations and how is it measured? Poor youth are given can earn to learn Micro-scholarships will incentivize poor students learn relevant skills sets. After the completion of courses they have a Blockchain backed Certifiable skill that will follow them across borders. This provides security and validity and will be part of the student’s digital identity.
Examples of how skills are measured Our platform will integrate AI and machine learning to measure:
Patterns of time spent on lessons
Course completion issued
Skill distribution in geographic segments
Aggregated data of the types of skills in most demand
How many courses before a job connection
Accurate costs The GoSOFI! algorithm will budget the required amount to produce a skilled individual, versus recruiting firms and university donations. This results in more money to invest for the students.
Government and NGOs Through these “micro-scholarships” and tracking of the earnings spent, businesses and governments to measure at-risk communities
Specific skills sets
Knowledge, such as Dengue prevention
The Architecture and development road map Initial implementation of GoSOFI! will use a standard full web stack architecture.
Front End • Reactive interface allowing presentation to conform to size constraints of the standard display devices from cellphones to laptops • Implementation of the reactive front will use bootstrap and react.js for interactive functionality
Backend • MondgoDB for data storage and retrieval. • Node.js and express (framework) will be used to code business logic and communicate to the client through a RESTful API • Blockchain interaction will use web3.js on both the front and backend
Impact criteria and how its measured Impact for Donors We do not measure our evidence on emotional user stories, rather we seek evidence of impact through systematic collections of representative data based on big populations and patterns
Examples of Actionable impact measurements • The number of students who complete a courses and obtain a jobs on the GoSOFI database within milestone time periods •The number of students who are able to quit their part time jobs and study full time thanks to their GoSOFI income • Efficacy of a courses by giving the same test at the beginning and end then comparing the score • Geographically measure if certain cultures are better at certain skills
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