SONIC TRACES

As you pass through the city, do you ever see a statue, a monument, a piece of art, and wonder what the story is behind it? Sonic Traces gives you to access to those stories

WHY:

  • Provide artists with a new platform for storytelling
  • Provide audiophiles with an enhanced narrative experience
  • Provide cultural institutions and historic sites with a tool to uncover the history, to engage visitors on an emotional level, and create lasting memories connections.

WHO:

Tourists - as a tool for exploring a new city

Urban explorers – unlocking the hidden stories of their city

Readers - a new way to enjoy a good story and new technology

WHAT:

  • smartphones have already revolutionized audio storytelling, audible’s sales were up 30% last year, in a period where ebooks and paperbacks were in decline
  • Audible recently committed 5 million to a fund to commission playwrights to create audio plays
  • With Sonic Traces, we match those audio plays to specific locations around the city, to create an augmented reality experience.
  • The resulting experience creates a lasting emotional connection to our environment – beyond the informational
  • For our prototype this week, we have created the first chapter of a mystery/thriller.
  • Set right here in this room, narrative leads user along a path – guided by both the narrative and scanned images
  • Narrative adds a layer of experience to the space, getting users to look at objects they may have looked at every day in a new way.

HOW:

  • We used Unity and Vuphoria to create object tracking for storytelling and Protools for our audio

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