Inspiration

Every week, I save dozens of things on Instagram, a pottery class, a ramen spot, a comedy show, a free museum night. And then they disappear. Buried in likes, forgotten in bookmarks. I never actually do them.

That frustration is universal. We're all great at saving. We're terrible at doing.

someday. was built to fix that gap.

What it does

someday. is a personal bucket list app that turns your Instagram saves into bookable, actionable experiences.

  • Save anything : Share any Instagram post (restaurant, pottery class, museum, cycling tour, comedy show, concert) to someday. and it automatically extracts the name, location, price, rating, and category
  • Build your list : Everything lands in a personal bucket list organized by category and deadline urgency
  • Nearby view : When you're free and in a city, open the app and it shows you what's on your list sorted by distance from where you are right now. Time-limited events (free museum night, limited class spots) surface at the top
  • Book it : Reserve a table, claim a deal, or register for a class directly in-app
  • Creator economy : Every experience is tied to the creator who recommended it. When you book, the creator earns a commission (15–20% depending on category) at no extra cost to you

How we built it

  • Frontend: React 18 + TypeScript + Vite + Tailwind CSS
  • State management: React Context with localStorage persistence
  • Prototype: Fully interactive phone-frame simulation with 12+ screens including a realistic Instagram feed simulation, share sheet, AI extraction flow, bucket list, nearby map view, booking flow, creator dashboard, and user profile
  • Design system: Custom warm off-white palette inspired by Rodeo's minimal UI, with someday.'s purple accent (#7C3AED) for saved items and creator attribution

The entire app lives inside a centered phone frame mockup. Every button is clickable. State persists across reloads.

Challenges we ran into

  • The extraction UX : Simulating the feeling of AI extracting structured data from an unstructured social post in a way that feels magical, not janky
  • Pull vs push notifications : We deliberately chose a pull model (no notification spam) where the app is only relevant when you choose to open it. Designing around that constraint made the Nearby view the hero feature
  • The three-sided marketplace: Balancing the interests of users (simplicity), venues (bookings), and creators (earnings) without making any one side feel like an afterthought

Accomplishments that we're proud of

  • The full Instagram → share → extract → save → nearby → book flow works end-to-end in the prototype
  • The Nearby view genuinely solves a problem Google Maps doesn't , it only shows things you wanted to do, sorted by how close you are right now
  • The creator commission model is visible without being intrusive users never see earnings figures, only creators do
  • 14 real Boston experiences across 6 categories (food, activities, museums, events, outdoor, shopping) all fully populated and navigable

What we learned

  • The cold start problem for a marketplace is real. we'd seed the platform with Boston creator partnerships before launch
  • "Pull, don't push" is a better UX philosophy for location-aware apps than aggressive notifications
  • The moment users realize the app is for any experience not just restaurants is when it clicks. Category breadth is the differentiator.

What's next for someday.

  • Real Instagram API integration via the Share Extension
  • Live booking APIs: Resy and OpenTable for restaurants, Eventbrite for events, direct instructor APIs for classes
  • Creator onboarding flow : Verified creator accounts, payout dashboard, referral analytics
  • Smart scheduling: Calendar integration so the app knows when you're actually free
  • Launch city: Boston Partner with 50 local creators across food, art, fitness, and culture to seed the experience library

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