Social Radar for Odoo: X-to-CRM Lead Generation

INFOGRAPHIC (PROBLEM AND SOLUTION):End-to-End Architecture: X → Odoo CRM
Odoo CRM pipeline view (demo UI): destination where social leads generated by Social Radar appear
Pipeline execution: mention → CRM-ready lead

Inspiration

As a solo founder, I’ve personally struggled with manual social media monitoring—constantly scanning X (Twitter) for relevant conversations while trying to build a product. Valuable opportunities were often missed simply because social chatter moves faster than humans can track.

Three pain points shaped this project:

Time Drain: Hours spent manually searching X instead of building or selling
Missed Opportunities: Competitors engaging prospects that I didn’t see in time
Tool Gap: Existing social-CRM tools were either expensive for SMBs or poorly integrated with Odoo

When I discovered the Odoo × SNS Hiring Hackathon, it felt like the right moment to build a lightweight, Odoo-native solution that automates what many teams still do manually—turning social conversations into CRM leads.

What it does

Social Radar for Odoo demonstrates an end-to-end pipeline that converts X mentions into CRM-ready lead objects aligned with Odoo’s data model.

The system:

Ingests social mentions (via a mock X adapter for hackathon safety)
Normalizes and enriches them into Odoo-compatible lead schemas
Prepares leads for insertion into Odoo CRM pipelines
Shows where and how these leads appear inside Odoo CRM

The focus is on design correctness and integration readiness, not brittle live API calls.

How we built it

Modular Python Architecture Six atomic modules with strict contracts:
- X Data Fetcher
- Lead Enricher
- Queue Manager
- Odoo Integrator
- Dashboard Renderer
- Logger / Monitor
Mock-First External Integration Due to recent X API monetization, the system uses a mock adapter that mirrors X v2 schemas. Switching to live data requires configuration only—no refactor.
Odoo-Aligned Design Lead schemas and pipeline stages match Odoo CRM expectations, ensuring smooth XML-RPC integration.
Clean Development Setup GitHub Codespaces, minimal dependencies, and deterministic demo runs.

Challenges we ran into

Paid External APIs X’s API access model required designing a safe mock-first adapter without compromising production readiness.
ERP Integration Boundaries Ensuring CRM logic, enrichment, and transport layers remain strictly separated.
Solo Development Constraints Prioritizing architecture clarity and demo reliability over feature volume.

Accomplishments we’re proud of

End-to-End Working MVP A complete pipeline from social mention to CRM-ready lead object.
Production-Grade Architecture Stable contracts allow each module to be swapped or extended independently.
Zero-Debt Design No hardcoded secrets, no tight coupling, no demo-only hacks.
Strong Odoo Fit Designed specifically around Odoo CRM concepts, not generic CRMs.