Snap Semi-digital Swag Collection

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  Semi-digital clothing allows better design storytelling for a clothing brand and an advanced content creation experience for the owner.

Inspiration

Over the last twenty years, the main product of fashion changed. If before, the final product of fashion was a physical look or a photo in a physical magazine, then now, the main product of fashion is online content. As creative technologists, we constantly try to benefit from innovations and find new use cases that bring value to people and the industry. We've found that digital clothing doesn't stick much because people still want their clothing to be something tangible. That is why we develop Semi-digital clothing, combining physical and digital fashion benefits.

What it does

Our Semi-digital clothing is a cross-dimensional thing. It combines the benefits of physical clothing, like tangibility, stylish design, and high-quality materials, with the benefits and opportunities that digital design brings - the ability to use materials that are not available IRL and add more than one digital layer to one physical clothing item. The last feature makes AR Clothing more sustainable. Nowadays, the main product of fashion is content. So if we can create more types of unique content with the help of one physical clothing item with an AR layer, we could buy new physical clothing more rarely.

How we built it

With the help of Lens Studio

Challenges we ran into

We received our swag two days before the hackathon and needed to get everything done super fast. Luckily we've come up with a great idea that communicates the values of every Snap partner and creator and includes their logo.

Accomplishments that we're proud of

We're proud to create Semi-digital clothing in Snap finally

What we learned

That Lens Studio has amazing full-body tracking feature, and we will further use it for even more spectacular Semi-digital clothing projects

What's next for Snap Semi-digital Swag Collection

Collection of Semi-digital merch for Snap

Built With

• lens