How !!Donald Trump!! became so popular for his Tweets? Where do viral trends really start, and how long do they *really * last?
What it does
Utilizes data from Twitter accounts ![not so private huh] to make predictive models to determine the success of personal branding through the use of specific words or phrases.
How we built it
We used R to clean and pull data into R and conducted text mining and regression analysis.
Challenges we ran into
We have had issues in cleaning data and creating a pipeline
Accomplishments that we're proud of
We are proud of using advanced mathematical methods.
What we learned
What's next for SmartTweet
The next step is to focus on how branding changes over time and across platforms.