How !!Donald Trump!! became so popular for his Tweets? Where do viral trends really start, and how long do they *really * last?

What it does

Utilizes data from Twitter accounts ![not so private huh] to make predictive models to determine the success of personal branding through the use of specific words or phrases.

How we built it

We used R to clean and pull data into R and conducted text mining and regression analysis.

Challenges we ran into

We have had issues in cleaning data and creating a pipeline

Accomplishments that we're proud of

We are proud of using advanced mathematical methods.

What we learned

We learned to access various APIs (more to go), JavaScript frameworks. ![S.O. to Meteor RIP ROR]

What's next for SmartTweet

The next step is to focus on how branding changes over time and across platforms.

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