SMART is an Intelligent Snapshot System, that provides you with only the relevant data that you want look, at a particular time, particular place and based on YOU. (role, profile, group, etc), so that you are always one step ahead and not worry to find something in a huge pile of data that you don't care.
SMART's learning engine based on your rating for the record, knows what your interests and learns itself to present you with only data that matters.
With is highly customizable interfaces and seamless integration into the new Salesforce1 platform, SMART is ahead of the game in "Internet of Customers" for the Customers.
Its simple and clean UI, makes it much easier for a customer to navigate across various objects and records.