The Problem

Sleep deprivation is a major public health issue. It's been linked to increased risks of diabetes, heart attack, stroke, cancer, obesity, and Alzheimer's; and drowsy driving causes up to 6,000 fatal car crashes a year. In the U.S., 42% of adults get less than 7 hours of sleep a night. While there are many causes of sleep deprivation, often it's a matter of willpower – we know we need to sleep, but we prioritize other activities instead. This saps both productivity and health. However, creative behavior design can solve this problem. Social accountability and timely reminders can help us resist the temptations of screen time to prioritize what we really need – a good night's sleep.

Existing Solutions Fall Short

Devices like Fitbit, Apple Watch and Beddit provide data to track your sleep, but offer few tools to actually improve habits. Apps like Sleepio provide a solution to improve your quality of sleep, e.g. to help tackle insomnia. But what about people who have little trouble falling asleep, and simply need to get more sleep? Existing products don't provide sufficient motivation for us to get to bed in time for a full 7-8 hours.

The SleepWell Solution

We've designed an employer-sponsored app that provides motivation to increase sleep time. It reminds you when it's time to get to bed based on your projected wake-up time, pulling in data from your calendar to automatically adjust timing. It lets you track your sleep against company and team averages, to show you where you're falling short and provide peer motivation to improve. Run streaks, badges, and wellness rewards further motivate progress.

Employers benefit from reduced healthcare costs, increased productivity and improved employee morale. They also gain access to aggregated, anonymized data that can provide insight into which departments are getting the sleep they need and motivate manager improvement.

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