The goal of this redesign is to allow patients to quickly and easily determine whether a specific study is suitable for them. This requires a balance of highlighting key characteristics of the study and providing an understandable narrative of its details.
The visuals are warm, bold and clean with a clear structural hierarchy. The functionality employs familiar interface design patterns for ease of use. The content tone is serious, yet personable and approachable. This blend hopefully offers a more pleasant experience as patients search for help and treatment.