First organic international user → same-day hotfix
Under 24 hours after submitting, SketchWish landed its first fully organic international user: a visitor from Germany who found the site on their own (no ad), signed in, and generated two sketches. Our first activation from outside our own circle.
Their PostHog session replay immediately earned its keep. It exposed a pre-auth funnel bug: a logged-out user could upload a photo, but the moment they hit Generate, the Google sign-in redirect wiped their upload and dropped them back to an empty box. We shipped a live hotfix inside the hackathon window: the uploaded photo is now persisted in IndexedDB and rehydrated after the OAuth round-trip, so users come back to their photo and generate in one tap.
Real user → session replay → live fix, same day. That feedback loop is exactly what we built SketchWish's analytics stack to run.
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