The bigger the company, the larger the number of systems where a customer appears. Such systems range from CRM, email marketing, marketing automation, telemarketing, social media, project management, financial and accounting, invoicing, credit control, customer service, customer support and many more.
It is nearly impossible to have a single truth of the customer across all of these systems. Many CRM vendors have you believe that its possible to unite the customer through CRM. Whilst this may be the attempt, its nearly impossible to deliver this due to user interface limitations. For the first time, UnifiedVU is able to unite customer records from any system. We don’t stop here. You can even unite with non internal systems such as social media.