Inspiration

In 2016, the internet felt more spontaneous, creative, and human. People posted without pressure, discovered things by accident, and participated instead of just consuming. Today, social media is highly optimized but often feels performative and passive. We were inspired to bring back that sense of low-pressure expression and genuine interaction.

What it does

Sidequest is a social app that replaces infinite scrolling with small, shared experiences. Instead of a feed, users receive simple prompts and are placed into small, temporary rooms with others completing the same task. There are no likes or followers—just participation. As users interact, content evolves through collaboration, creating dynamic, shared moments.

How we built it

We designed and developed Sidequest as an interactive prototype using Framer, focusing on a clear, intuitive user flow from prompt to interaction. We built multiple connected screens and used animations and transitions to simulate real-time engagement. Visually, we incorporated a colorful, slightly imperfect 2016-inspired aesthetic to reinforce the product’s core concept.

Challenges we ran into

One challenge was balancing a messy, expressive aesthetic with usability. We also had to simulate evolving, interactive experiences without a backend, which required creative design solutions. Ensuring the product felt both unique and intuitive took multiple iterations.

Accomplishments that we're proud of

We’re proud that Sidequest feels meaningfully different from traditional social media. We created a cohesive, high-fidelity prototype with integrated features that shift users from passive scrolling to active participation, while maintaining a strong and distinctive visual identity.

What we learned

We learned that removing features like likes and feeds can create a more engaging and less stressful experience. We also learned the importance of designing for emotion and interaction, not just functionality.

What's next for SIDEQUEST

Next, we would build out real-time functionality, refine how prompts are generated and matched with users, and test with real users to validate engagement. Our goal is to evolve Sidequest into a platform that prioritizes creativity, participation, and genuine connection.

Built With

  • figma
  • framer
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