Inspiration
Sideman is by influencers, for influencers. Our team has worked in the influencer marketing realm for many years, and consistently seen influencers get the short end of the stick when it comes to monetizing their audiences. While creator monetization through fans is becoming increasingly popular in Web3, there haven't been any solutions on how Web3 can leverage the billions in marketing dollars spent on influencer marketing campaigns, but in a decentralized and fair way. This is what Sideman solves, and has successfully done for dozens of influencers (collectively with 50M+ followers) on our beta.
What it does
Here at Sideman, we’ve reimagined the way brands and influencers run paid promotions through a fair decentralized approach that leverage smart contracts and NFT’s. Firstly, we’ve created a mechanism that embeds the deliverables and other aspects of a traditional legal contract into a smart contract. We’ve taken this a step further by utilizing various API’s to social networks in order to provide automatic verification algorithms that tell the smart contract when to execute distribution of payment to the influencer. The influencer can write to the contract with their deliverable link once the post is made, and our contract will do the rest.
We’ve also formulated a way for influencers to create their own NFTs that represent real estate on their social media account. For instance, one NFT corresponds to one in-feed post on their Instagram. A brand can purchase this NFT and choose to burn it at any time in order to receive their in-feed post from the influencer. This is also an appreciating asset given that influencers get bigger over time, so the influencer is provided with initial liquidity + royalty on secondary sales, while brands can hold it as an asset that increases in value.
How we built it
We've designed a dAPP along with a smart contract that has all the logic needed to run a successful influencer campaign.
Challenges we ran into
Connecting real world verification of social media post deliverables into a smart contract.
Accomplishments that we're proud of
All the influencers we've signed to use our protocol, with a total of 50M+ followers between all of them.
What we learned
Solana development!
What's next for Sideman Influencer Marketing
Our team is very excited and committed to the project, and look to build a custom "Smart Contract Designer" for more nuanced smart partnership/deliverable contracts, and a method for influencers to customize their own brand NFT collections on the Sideman platform
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