Shopping online removes the user from the rich context that Sears stores have developed over time. We are changing that by putting individual products front and center, emphasizing a shopping experience that is much more in line with how people actually shop at stores. Product designers spend countless hours making their products visually appealing and intuitive - we aim to transmit this as much as possible to the user.
Our target users are, generally speaking, young adults from ages 16-40, who are likely familiar with swiping interfaces popularized by Tinder.
The interface of Shwop maximizes the screen space and allows for shoppers to quickly compare products as they would in a store. We are most proud of the intuitive way we can sort through what would otherwise be an enormous list of products. There were a number of optimizations that were added to make this a smooth experience on Android, iPhones, and the web.