We were inspired by the lack of options for investing in smaller amounts of money. Vanguard, for example, requires at least $3,000 to open an account. This causes a huge commitment gap that aspiring investors would need to cross in order to get involved.
Shrubfund allows users to invest as little or as much money as they would like, introducing investing to those who may have never started. College students fall nicely into this category and are able to easily start investing any amount of money early on.