Shrimply

Inspiration

According to Obberlo, there are 30.7 million small businesses in the United States, and more than 50% of small businesses fail in their first year.

While the reasons vary, many e-commerce founders consistently hit the same bottlenecks:

Defining and validating their next product
Accurately calculating costs and financial viability
Crafting a marketing strategy that actually converts

Shrimply exists to counter exactly that, giving anyone the ability to go from idea to execution with the click of a button.

What it does

Shrimply transforms and helps create a user's product ideas into launch-ready products with BrowserUse.

It guides users through smart, directed prompts to define their product vision, then brings it to life conceptually by identifying and assembling all required components using Claude API's advanced reasoning.

Next, it leverages BrowserUse's web intelligence to source the best available options for each component, automatically generating a detailed Bill of Materials (BOM) and building a complete financial breakdown.

If needed, Shrimply can form a day-by-day launch plan and tailored marketing strategies or custom product positioning to highlight what makes the idea stand out.

How we built it

Architecture: .NET, Vite, nodeJS Frontend: React (JSX) Backend: SQLite, WebSockets APIs: BrowserUse, Claude Anthropic

Challenges we ran into

As beginner first-year students, building Shrimply pushed us far beyond our comfort zone.

We decided to develop the frontend, and the backend server separately so we had to learn how to connect a React-Vite frontend with a .NET architecture by ourselves. We had to tweak the output from both APIs greatly before we could actually get the marketing and financial visual calendar going in the front end BrowserUse's integration was very tricky in the beginning but once we got the hang of it we were able to integrate it seamlessly.

Accomplishments that we're proud of

Despite starting with limited experience, we successfully built our first full-stack, AI-powered application, which we believe solves an actual problem present in the industry.

We’re especially proud of:

Connecting a React + Vite frontend with a .NET backend from scratch
Integrating multiple APIs including BrowserUse into a seamless workflow
Generating structured financial data and marketing strategies from raw AI outputs
Designing a clean, functional interface that brings complex processes into a simple user experience

What we learned

Beyond the technical side, we learned how to break down complex problems into smaller, solvable pieces, iterate quickly, and adapt when things didn’t work as expected.

We adopted Scrum methodology, organizing our work into iterative sprints, setting clear goals, and continuously refining our product through feedback and testing. This helped us stay focused, adaptable, and productive throughout development.

Most importantly, we learned how to build, so that is taking an idea from concept to a functional product through persistence, problem-solving, and communication.

What's next for Shrimply

In the future, Shrimply could be a one-stop-shop for launching a everything in your online business and collaborate with current giants in the market like Shopify.

Looking ahead, Shrimply aims to: