Inspiration

We wanted to build a URL shortener… but with chaos.
You click the link, it says “redirecting in 3 seconds”… then doesn’t.
Welcome to the Shortloop. It’s like Groundhog Day for links.


What it does

Shortens your URL like a champ.
But when someone opens it?
They’re thrown into a never-ending redirect loop with random wait times and weird messages like:

  • "Warming up the internet..."
  • "Just a second... or seven..."
  • "Still redirecting, probably."

It’s the most entertaining way to go nowhere.


How we built it

  • NextJs with typescript
  • A random timer generator

Accomplishments that we're proud of

  • The shortener actually works. (Seriously.)
  • We wasted more time than we saved — mission accomplished
  • Grandma said, “It’s confusing, but pretty.”

What we learned

  • People will wait for anything if the UI is shiny enough
  • Humor > Functionality (sometimes)
  • Users love being trolled… gently

What’s next for Shortloop

  • Add a "Give up" button that also doesn’t work
  • Let users write their own fake redirect messages
  • Mobile support… so you can loop on the go
  • Possibly a 3D redirect experience in the metaverse

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