Shellcatch+AmigoCloud provides a model that empowers fishers, consumers, restaurants, intermediaries, and governments by providing source verification and traceability technology. For the first time different actors across the supply chain can access a technological solution that guarantees origin and quality standards of seafood products, and sustainable fishing practices.
In the US alone fish fraud makes up more than 30% of the total amount sold in retail and restaurants. (*)
Existing technologies are focused on vessel monitoring and not on verifying the origin of seafood products.
Over 35 Million people make a living directly from fisheries or aquaculture.
Artisanal fishers and their families are often excluded from many seafood markets, and they often lack the tools to demonstrate sustainable fishing practices.
Intermediaries blur the source of products and value volume over quality seafood.
Data collected on behalf of regulatory entities on seafood catch is commonly inadequate and insufficient.
Support and assistance to artisanal fishers focuses on improving practices and management, but often ignores commercial viability and profitability.
The Shellcatch+AmigoCloud team decided to partner up this month to tackle these problems through an innovative hardware + software solution. This video was created last week which shows some of the interactions we have had with fishermen in the past month: