Data privacy legislation and the resulting user tools like ad blockers, ITP, or cookie consent popups are lacking nuance. And they are hurting the analytics industry as a consequence.
Server-side implementations seem to be part of a viable solution to regain data accuracy and control.
My latest project is a detailed rundown of a 'hybrid model' - Combining the benefits of client-side and server-side implementations without the need to rely on Google products.
The full article can be found on Medium.
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